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It wasn’t too long ago when you’d see a brand-new pickup truck on the road in Martinsville, Danville, Rocky Mount, or Greensboro, and there was a good chance it would be almost the same as the equivalent model from a decade ago. That’s not going to cut it anymore, which is why the Blue Oval has already unveiled a new 2023 Ford Super Duty line of heavy-duty pickup trucks with a new look inside and outside, with lots of new technology, and an enhanced diesel powertrain.
Different grille designs to differentiate between trim levels may not be a completely original idea, but that doesn’t stop it from being a good idea. There are seven different grilles in the 2023 Ford Super Duty lineup, which vary between trim levels and appearance packages. Other exterior styling changes include LED C-shaped lighting available for every model, the addition of long side vents for improved aerodynamics, and some new design packages.
On the inside, an 8.0-inch touchscreen is standard from the XL trim upwards, and higher trims get a 12.0-inch unit. Other new features include a 12.0-inch configurable digital gauge cluster, a wireless charging pad, and Max Recline Seats that can fold almost flat, featuring a lower cushion that lifts up for an even more comfortable seating position.
The standard engine for the 2023 Ford Super Duty is a 6.8-liter gas V-8 that comes mated to Ford’s excellent 10-speed automatic transmission. A 7.3-liter gas V-8 is also available with revised tuning and benefits from an improved air intake. Of course, if you’re serious about towing, which you almost certainly are if you’re considering a Super Duty, you’ll be pleased to learn that the 6.7-liter Power Stroke diesel is available in a new high-output version.
The oil burner also benefits from revised tuning this year, a new turbocharger, and a revised exhaust manifold. Every model from the XLT upwards will now get standard four-wheel-drive, and Ford is happy to confirm that the new enhancements will ensure the Super Duty with the high output Power Stroke will be the most powerful diesel pickup in its class.
With fewer trim levels and engine options, heavy-duty trucks used to be somewhat blunt instruments compared to their light-duty siblings. However, Ford is changing that with the new 2023 Super Duty lineup, as many tech-focused features are now standard or available for these super-capable pickup trucks.
For a start, a 5G wireless connection can transform the speed of the infotainment system, especially when it comes to those increasingly important over-the-air updates. Also available are a 2.0-kW outboard generator, a head-up display, and plenty of new driver-assist features. Those features include adaptive cruise control, land-centering assist, and front and rear emergency braking.
The 2023 Ford Super Duty is a lineup of full-size, heavy-duty pickup trucks that continue to push the boundary of expectation and capability. To discover how the best just got even better, drop in for a test drive with Nelson Ford here at 201 East Commonwealth Boulevard, Martinsville, VA, or call us at (276) 638-2331 for more details or to book an appointment.
