There are plenty of choices if you’re shopping in Martinsville, Danville, Rocky Mount, or Greensboro for a new pickup truck, but many are subtle variations on a single theme. However, the 2024 Ford Maverick is something completely different. The Ford Maverick is a compact crew cab pickup truck with a small bed, an available hybrid powertrain, and attractively affordable prices that help it appeal to an extremely wide audience.
Like its midsize sibling in the Ford truck family, the 2024 Ford Maverick is available in three trim levels that even share the same names. The entry-level model in the 2024 lineup is the very affordable Maverick XL, the mid-range offering is the XLT, and the top-of-the-line model is the Maverick Lariat.
The Maverick is an entirely different approach to pickup trucks that’s likely to appeal to a new audience, many of who might not have considered a pickup truck if it wasn’t for the Maverick. The Maverick is a stylish, cool, and affordable alternative to a small sedan or SUV, with a single configuration of a crew cab with an appropriately proportioned bed.
Suppose you’ve always dreamed of having pickup truck utility and the ride and performance of a midsize sedan or SUV. In that case, the 2024 Ford Maverick is a delightful and affordable package that delivers all that and more. On top of its car-like performance and driving characteristics, it also delivers the kind of fuel economy owners of other pickup trucks will find hard to imagine.
The standard powerplant for the Maverick used to be a hybrid system featuring a 2.5-liter inline-four gas engine combined with an electric motor and a large battery pack. That powertrain is still available, but it’s no longer the standard offering. The combined output of the hybrid system is 191 horsepower and 155 lb.-ft. of torque, which gets sent to the Maverick’s front wheels through a CVT. If you’d prefer something more powerful, all-wheel drive, or both, and you are prepared to forgo the better fuel economy of the optional hybrid powertrain, the standard setup is excellent. The standard powerplant is a more conventional 2.0-liter turbo-four that provides the Maverick with 250 horsepower and 277 lb.-ft. of torque, and it comes mated to an eight-speed automatic transmission. Front-drive is standard, but all-wheel-drive is available as an option.
While the standard powertrain and affordable starting MSRP make the entry-level 2024 Ford Maverick XL tempting, most buyers are still likely to gravitate to the XLT or Lariat. The XLT replaces the XL’s steel wheels with alloys, and the omission of cruise control in the base model gets rectified if you upgrade to the XLT. But if you take the XLT and add a few desirable options, you will inevitably be tempted to go all-in for the range-topping Lariat. But even the Lariat can be enhanced further with Tremor, Black Appearance, and FX Off-Road packages.
The Maverick Lariat comes with standard Desert Brown Interior, ActiveX trimmed seats, an eight-way power driver seat, and a six-way manual passenger seat. It also includes a leather-wrapped steering wheel, wiper-activated LED headlamps with LED signature accent lighting, 18-inch machine-faced bright aluminum wheels, a 6.5-inch digital instrument cluster, and an 8.0-inch touchscreen infotainment system with Apple CarPlay and Android Auto compatibility.
The 2024 Ford Maverick has almost created a new auto market segment for shoppers who want pickup truck style and flexibility in a compact, maneuverable, efficient, and affordable package that drives more like a car or SUV. Try a Maverick on for size with a test drive from Nelson Ford at 201 East Commonwealth Boulevard, Martinsville, Virginia, or call us at (276) 638-2331 for more information and book an appointment for a time that fits your schedule.