When you’re shopping for a new pickup truck in Martinsville, Danville, Rocky Mount, or Greensboro, and a full-size model is too much truck for your garage or budget, the 2024 Ford Ranger is ready to ride to the rescue. The new Ford Ranger looks sensational and is immensely capable, especially with FX2 and Tremor Packages that turn it into a serious off-roader that won’t let you down when the pavement runs out.
Unlike its larger cousins in the Ford truck family, the 2024 Ford Ranger lineup is an exercise in scaled-down configuration simplicity. However, although there are just three trim levels in the Ranger lineup for the 2024 model year, there are plenty of options for customizing this impressive truck to suit whatever style or application you have in mind.
The Ranger range starts with the entry-level Ranger XL, but forget about it being a stripped-down model low on standard equipment to meet an artificially low starting price for fleet buyers. The Ranger XL has an impressive standard specification you enhance as much as you like from the menu of available features. The mid-range model in the 2024 Ranger lineup is the XLT, and the model at the top of the range is the Ranger Lariat.
All three non-Raptor versions of the 2024 Ford Ranger have the same standard powertrain. However, unlike the previous generation Ranger, the XLT and Lariat offer an alternative option if you want to upgrade. The standard powerplant is a 2.3-liter turbo-four you might recognize from elsewhere in the Ford family. In this case it produces 270 horsepower and 310 lb.-ft. of torque, which gets sent to the rear or all four wheels through the Blue Oval’s excellent 10-speed automatic transmission.
The alternative is a 2.7-liter EcoBoost twin-turbo V-6 you may also recognize from another auspicious Ford truck. In the 2024 Ford Ranger, the 2.7 develops 315 horsepower and a very capable 400 lb.-ft. of torque. But if you want the most power the Ranger has to offer this year (and the most fun and style), the Ranger Raptor comes with a 3.0-liter twin-turbo V-6 under its hood producing 405 horsepower and 430 lb-ft. of torque. The Raptor also features standard four-wheel-drive, in keeping with its off-road sports truck persona.
Most features you could ask for with a modern truck are standard or available with the 2024 Ford Ranger. Although there are only four trim levels, that’s one more than the previous incarnation and the options for upgrading the Ranger and the available packages are extensive. Like most trucks, the standard specification is just the starting point. And if you place a factory order, you can get a truck with everything you need without potentially paying for features you might not need or want.
Standard XL and XLT features include a power-locking tailgate, front tow hooks, LED headlights and DRLs, automatic high beams, an 8.0-inch digital instrument cluster, a 10.0-inch display in the center stack, and the Sync4 infotainment system. The Lariat ups the ante considerably with a standard 10-speaker B&O sound system, navigation, leather-trimmed seats, rain-sensing wipers, wireless charging, rear parking sensors, dual-zone climate control, a 12-0-inch digital instrument cluster and 12.0-inch display in the center stack.
The 2024 Ford Ranger is a great-looking truck which is capable of fulfilling a wide variety of midsize roles, from non-nonsense work truck to luxurious adventurer and everything in between. Come and discover what the Ranger could do for you today with a test drive from Nelson Ford at 201 East Commonwealth Boulevard, Martinsville, Virginia. Alternatively, call us at (276) 638-2331 for more information about pricing and availability, and we can arrange an appointment that fits your schedule.